Intel in online video advertising tie-up

February 9th, 2012

Microchip giant Intel may buy into online video advertising technology following discussions with internet ad firm Artivision, it was reported.

Singapore-based Artivision, which specialises in online video advertising and video security technology solutions using advanced software such as facial recognition algorithms, says its technology may be integrated into a new software kit being developed by Intel, whose microchips are used in a wide range of communications and computing equipment.

According to Reuters, Artivision will incorporate its front-end video advertising platform and back-end advertising serving technology into an Intel software development kit (SDK) that uses its Wi-Fi Direct technology, which enables mobiles, tablets and other devices to connect directly with each other to transfer and share content, including images, pictures and videos, without the need for intermediary device such as a router.

Incorporating Artivision’s online video advertising technology into its SDK would make Intel more attractive to developers who want to make money on their apps through video advertising.

"A definitive agreement is expected to be entered into between Artimedia and Intel once the first working SDK with Artimedia's front-end and back-end technology is deployed on a demo mobile device," Artivision said in a stock market filing. Intel may also invest in Artivision if a definitive agreement is reached, the firm added.

Ofer Miller, chief technology officer of Artivision and chief executive of subsidiary Artimedia, said in a statement that the partnership with Intel would be a "great opportunity" to distribute the company's video technology and reach the mass market.

"Artimedia's front-end technology intelligently analyses the video stream in order to place unique non-intrusive ads onto the online video content," he said. "The back-end technology will be used as an open platform for advertisers to place images, pictures and videos onto any devices while using Intel's Wi-Fi Direct technology."