Aspects of Training Video Production

September 25th, 2011

The Script

One of the most important features of training video production is the script.  Careful consideration needs to be given to the content of the script as it needs to contain all the information that the viewer needs to see and hear, but at the same time has to be interesting enough to ensure that the viewer makes it to the end.

Planning the content of the script does not need to be difficult.  Those involved in the planning should sit together to make notes on the items which need to be included and then draft the content.  It is important to decide the images that will be appearing on screen.  If a demonstration of a piece of equipment or a process is being shown then voiceover narration is perhaps better than a presenter who could distract viewers from the important information being shown.

It is also very important that the script does not wander from the point.  Additional information is always welcome in training video production but if it goes too far away from the point being demonstrated then the viewer will lose interest.   The use of language is also important as everything needs to be explained as clearly as possible.  Technical language may not be suitable for those who are just beginning to learn a subject.

It is important to remember that the training video production company will also make suggestions for the script before it goes into production.  Suggestions made by the production company could be very useful.  The team working on the project will have a vast amount of experience and can suggest changes that will be beneficial in the long term.

The Audience

Throughout the process of making a training video it is essential to keep in mind exactly who the target audience is.  If it is a corporate training video, then employers will be focusing on professionals who are already in the job who need to be brought up to speed with the latest sales techniques, product training or customer service training.

For a medical training video then it is medical professionals such as doctors and nurses, or support workers such as nursing assistants and housekeeping staff that will be in mind.  Medical video production can also apply to information videos made to pass on information to patients.  These can be in the form of demonstrations on surgical procedures or information on a medical facility.  All of these people would need to be addressed in different ways and all are looking for different things from a training video.