Online video to be popular in 2012

January 5th, 2012

Webmasters might want to look further into video production options given the predicted growth of the market in the year ahead.

According to reports from Mycustomer.com, if the current growth trajectory continues over the course of 2012, there could be a billion visits to video sites each month. James Murray, from Experian Hitwise, added that the area is one of the fastest growing areas of online media.

Indeed, more and more people are starting to engage with online video and businesses that have hired video production agencies to create targeted and inventive reels have often seen their work go viral, bringing in attention from thousands of potential customers around the country.

Not only does introducing video help to garner attention from your audience, it can also help to develop a brand identity and will often form the main part of a digital marketing strategy thanks to its ability to communicate an idea directly to the audience.

As an increasingly broad selection of businesses become aware of this, many video production agencies are seeing an influx of funding as global advertisement spending starts to rise once again and more of this finance is directed towards digital campaigns. In fact, global online ad spend is set to reach $110 billion by 2014, representing more than 20 per cent of the total spend on advertising.

With social networking also continuing to reach new levels of success, this could be the perfect year to launch an online video campaign for many businesses in London. Rarely has there been such a high level of interest in the internet and the services it can provide; these conditions can provide the perfect climate to take your business marketing to a new level.