Online video ‘more likely to be shared through Facebook’

January 5th, 2012

Online video content is more likely to be shared among Facebook users than through the alternative social networking site Twitter.

This is according to a recent report from Wistia, which confirmed that for every one video shared on Twitter, nearly ten are shared among Facebook members.

The findings could be of interest to businesses which are considering commissioning video production in London and are wondering how best to market their new content.

In addition to the discovery that Facebook is best for video sharing, the research found that people tend to use different devices to view different types of content. When it comes to moving images, mobile viewers are more likely to stick with a video until the end, with 40 per cent of mobile viewers completing three quarters of a long-form video, compared to half as many desktop viewers who managed to remain engaged.

However, when it came to shorter videos, viewers tend to prefer using their desktops, with 52 per cent of all videos under three minutes long watched on these computers. Tablets were most popular for longer videos of ten minutes or more, suggesting that people are perhaps choosing to watch them while on the move and commuting. There was also a 30 per cent higher completion rate among tablets than non-tablet devices.

Meanwhile, the iPhone continues to be the dominant mobile device in use for viewing videos on the go. It accounted for 71.8 per cent of this niche of the market, followed by Android devices, which held 21.2 per cent.