Access to online video to become simpler?

January 10th, 2012

The potential market for online video could be set to grow as new products and services are helping consumers to access content.

Frequency, for example, enables people to gather their favourite online videos from any source on the web and keep them all in one place. The service can then be set to automatically update when it finds new videos from the sources set by the user.

For small websites with an online video feed, such as those that use video production in London, this could result in a more reliable and larger audience as it becomes simpler for people to store video when and where they like and even watch it while on the go through devices such as iPads.

Blair Harrison, chief executive and founder of the firm, commented: “For the first time, every online video a user wants to see is available in one place, and accessible on any device.”

The service is available online, on portable tablet devices and through smart televisions in a partnership deal with Samsung.

Meanwhile, Google has further integrated its social network Google+ into its search engine, meaning that individuals who choose to enable the function will see search results influenced by their friends and family online.

From the point of view of website owners, this could mean that having a social presence online becomes more important. By developing online video services, businesses then have something to share on their social networking pages, prompting more connections between individuals and higher chance of appearing in related search terms.