The Power of Creating a Blog
December 8th, 2009
The Power of creating a blog for your website
Blogs allow millions of people to easily publish their ideas, and millions
more to comment on them. Positive comments from consumers can give
your website greater credibility while increasing your visibility on the web.
Blogging offers an easy, free way to get content out quickly and is a good
tool to power a news section. I would strongly encourage all businesses,
small or large, to have some form of news blog that is updated regularly
with fresh content. Your potential consumers are seeking businesses
online that offer this type of content as illustrated by a report run by Vivid
marketing elements that showed 173 million blogs were made in 2008 and
already 2.3 billion blogs have been made in 2009.
Consumers who read blogs are:
- 11% more likely to earn more than $75,000 a year
- Spend more money online
- Spend twice as much time online
- 30% more likely to buy online
These statistics really show the benefits of having a blog to attract
potential buyers and to help with your SEO on your website as search
engines love fresh content! If you can’t get one of your staff to maintain it,
then there are a number of companies that can help you with this.