The Power of Online Video Content

December 8th, 2009

Something that really interests me, as we have produced more than 200
medical videos, that the majority of these videos have been for online
use. Today there are thousands of companies from all different industries
using online video to communicate their services. Consumers are
actively searching websites that can provide personable and informative
resources so they can make a more informed decision.

Statistics show that 18.3 million households in the UK (70%) have internet
access and that 63% of these households have a broadband connection
(up from 56% in 2008), which means internet, speeds are getting faster
and people are able to watch richer content such as video with little
download time. It is no surprise that 15 billion online videos are watched every
month with 52% of all global web traffic being video based.

So how can online video help your business?  Video content can create real
interest and appeal when someone visits your website for the first time.
Statistics show that users will spend an average of 75% longer on your
website if you have video. Consumers will also return to your website on
a regular basis which can often lead to cross selling opportunities and
increased customer loyalty.

Consumers can often understand you and your business better and
more effectively when they can meet the business owner, a customer, see

the clinic or business surroundings, listen to customer testimonials and be

better educated about your service offering. Statistics have shown that you will
have an 85% greater chance of converting consumers into customers
when using video. More than 57% of viewers will naturally link to your
website and tell a friend if the video material has good content.

The other great thing about video is search engines such as Google
rank videos very highly when consumers are searching on the internet.
Social video websites such as YouTube and hundreds of others allow you
to market your business outside your own website to thousands of new
potential consumers. Its time to get started don’t you think?